Frequently Asked Questions
Do you need access to our existing analytics tools, or do you set up new ones?
Typically we audit and fix your existing setup (GA4 and similar tools) rather than starting from scratch, unless nothing is currently in place.
How much traffic do we need before A/B testing makes sense?
This depends on your current conversion rate and the size of change you’re testing for, we’ll tell you honestly if your traffic volume isn’t yet sufficient for statistically reliable testing, and recommend qualitative methods instead.
Can you help with attribution across multiple marketing channels?
Yes, though we’re upfront that perfect attribution is rarely achievable: we build the most honest, useful model your data actually supports.
Is this only relevant for ecommerce sites?
No, lead generation sites, SaaS signup funnels, and service businesses all benefit from the same underlying measurement and testing principles.
How does this connect to your SEO and paid media services?
Closely: traffic-focused work (SEO, paid media) and conversion-focused work (CRO) perform best when informed by the same data and goals, which is why we often recommend bundling them.
If you’re not sure whether your traffic is actually converting as well as it should, that’s exactly what this service is for. Request a free SEO audit, or explore our Paid Search & Social and SEO Services pages.