Frequently Asked Questions
Do you also write the content, or just plan the strategy?
We offer both: a standalone strategy engagement, or a combined strategy-plus-execution package through our Content Marketing service.
How long does building a content strategy take?
Typically two to four weeks, depending on the depth of keyword research and stakeholder input required.
What deliverables do I receive from a content strategy engagement?
An audience/journey map, keyword and competitive gap analysis, topic cluster plan, and prioritized editorial calendar.
How often should a content strategy be revisited?
We recommend a formal review every six to twelve months, or sooner if business priorities or search trends shift significantly.
Can content strategy account for multiple target markets?
Yes, we can build separate or unified roadmaps depending on how distinct your markets and audiences are.
Ready to stop publishing without a plan? Request a free SEO audit, or see how strategy connects to execution in our Content Marketing service.